The idea that today’s luxuries become tomorrow’s (mass-market) necessities certainly applies in areas like household goods and electronics but is not generally applicable to markets like medicine.

In most countries medical ethics and egalitarian politics theoretically make treatments available to everyone, even if some people have to wait longer for treatment than others. So it’s rather interesting to hear about the Philips Heart Start Automatic External Defibrillator (AED).

That’s right, your very own personal defibrillator available from amazon.com for US $ 1,495. The price might give a few people a heart attack but at least they can treat themselves. So what other specialist medical technology and treatments can we expect to see on amazon and eBay in the not too distant future?

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