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Targeted Healthcare PDF Print E-mail
Written by Richard Watson   
Sunday, 01 July 2012 02:04

Supermarkets have used precision marketing using sophisticated social segmentation techniques for years to help them decide where to build stores to achieve maximum impact. Now heath planners are targeting those local communities most in need of testing or ‘intervention’ using the technique.

Last Updated on Thursday, 19 July 2012 07:05
A doctor in every pocket PDF Print E-mail
Written by Richard Watson   
Saturday, 16 June 2012 22:40

Despite developments in home-based monitoring, most healthcare is still procured inside hospitals, clinics and other medical premises. One way this may change in the future is the delivery of healthcare via mobile phones. As with most 'futurist' predictions, this one is happening in a small way already.

Last Updated on Saturday, 14 July 2012 22:36
A future pill for every ill PDF Print E-mail
Written by Richard Watson   
Sunday, 10 June 2012 20:28

A report by Foresight, a UK think-tank, says that as society speeds up and becomes more competitive, many healthy people will use pills to enhance their daily performance.

Last Updated on Saturday, 16 June 2012 22:43
Intergenerational Health PDF Print E-mail
Written by Richard Watson   
Monday, 04 June 2012 18:48

It's well known that the health of a mother during pregnancy affects the health of the baby, but new research suggests that what a baby's forebears ate and how they lived may also have a significant impact.

Last Updated on Sunday, 10 June 2012 20:36
A hospital in your own home PDF Print E-mail
Written by Richard Watson   
Sunday, 27 May 2012 07:42

The idea that today’s luxuries become tomorrow’s (mass-market) necessities certainly applies in areas like household goods and electronics but is not generally applicable to markets like medicine.

Last Updated on Thursday, 07 June 2012 07:59
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